EDIT Napoli
EDIT Napoli
Leading the media direction for the Carina Riezebos × Panguaneta collaboration during EDIT Napoli 2025, with a focus on translating material, craft, and atmosphere into a strong visual narrative.
Leading the media direction for the Carina Riezebos × Panguaneta collaboration during EDIT Napoli 2025, with a focus on translating material, craft, and atmosphere into a strong visual narrative.
The Problem
EDIT Napoli is known for its independent and highly curated design environment, where visual storytelling plays a major role in how projects are perceived. The challenge was to capture the collaboration between Carina Riezebos and Panguaneta in a way that communicated the craftsmanship, materiality, and identity of the installation beyond the physical space itself.
EDIT Napoli is known for its independent and highly curated design environment, where visual storytelling plays a major role in how projects are perceived. The challenge was to capture the collaboration between Carina Riezebos and Panguaneta in a way that communicated the craftsmanship, materiality, and identity of the installation beyond the physical space itself.
EDIT Napoli is known for its independent and highly curated design environment, where visual storytelling plays a major role in how projects are perceived. The challenge was to capture the collaboration between Carina Riezebos and Panguaneta in a way that communicated the craftsmanship, materiality, and identity of the installation beyond the physical space itself.
What I Did
I led the complete media direction on site, including photography direction, content capture, and narrative development across social and editorial channels. My role focused on documenting the installation within the atmosphere of Naples while ensuring every visual aligned with the tone and positioning of the collaboration.
I led the complete media direction on site, including photography direction, content capture, and narrative development across social and editorial channels. My role focused on documenting the installation within the atmosphere of Naples while ensuring every visual aligned with the tone and positioning of the collaboration.
I led the complete media direction on site, including photography direction, content capture, and narrative development across social and editorial channels. My role focused on documenting the installation within the atmosphere of Naples while ensuring every visual aligned with the tone and positioning of the collaboration.
The Solution
I developed a documentary style content approach that balanced design detail with environmental context. By combining strategic visual direction with real time production, the project was translated into a cohesive digital story that felt authentic to both the installation and the city surrounding it.
I developed a documentary style content approach that balanced design detail with environmental context. By combining strategic visual direction with real time production, the project was translated into a cohesive digital story that felt authentic to both the installation and the city surrounding it.
I developed a documentary style content approach that balanced design detail with environmental context. By combining strategic visual direction with real time production, the project was translated into a cohesive digital story that felt authentic to both the installation and the city surrounding it.
Outcome
The collaboration gained a strong visual presence during EDIT Napoli 2025 through a complete end to end media operation. The final content successfully communicated the partnership between designer and manufacturer while extending the experience beyond the exhibition space through photography, storytelling, and digital media.
The collaboration gained a strong visual presence during EDIT Napoli 2025 through a complete end to end media operation. The final content successfully communicated the partnership between designer and manufacturer while extending the experience beyond the exhibition space through photography, storytelling, and digital media.
The collaboration gained a strong visual presence during EDIT Napoli 2025 through a complete end to end media operation. The final content successfully communicated the partnership between designer and manufacturer while extending the experience beyond the exhibition space through photography, storytelling, and digital media.