I’m Ahmad Abdallah. I work on PR and media direction for designers, studios and galleries, and help their work reach the people who can take it further.
Most of the work happens before anyone sees it. I study a collection, decide who should see it first, and write to each gallery, collector and editor myself. That is how one press deck became the cover of AD Italia’s EDIT Napoli highlights, and how a first email led to a dealer agreement in New York.
When the work travels, I go with it. At Milan Design Week and EDIT Napoli I direct the media on site, and I look after everything around it: the press texts, the imagery brief for your photographer, the invitations and the follow-up.
I grew up in Damascus and built my life in Europe. I work in English, Dutch and Arabic, between New York, Europe and the Middle East, and I know a story often needs telling differently in each.
If you are preparing a collection, a fair or a first gallery show, write to me. You work with me directly, from the first email to the last follow-up.
Ahmad Abdallah